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Marketing Modernism between the Two World Wars (Studies in Print Culture and the History of the Book)

Catherine Turner




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 | #3241497 in Books |  2003-06-25 | Original language:English | PDF # 1 |  .92 x6.28 x9.60l,.0 | File type: PDF | 288 pages

|| |"...It is clearly written and to the point, jargon free and easy to follow." -- Beth Luey, director, Scholarly Publishing Program

"...This book is a rich and often fresh contribution to publishing history." -- Richard Ohmann,

Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which highbrow works of fiction were packaged, promoted, and sold to a mainstream American readership.



You easily download any file type for your device.Marketing Modernism between the Two World Wars (Studies in Print Culture and the History of the Book)   |  Catherine Turner. I really enjoyed this book and have already told so many people about it!

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